If the font is too tiny, potential leads may vanish in seconds. Having to do so does not positively affect their user experience.
Often, readers have to press their faces up against the screen to read the text. Therefore, brand choice also revolves around understanding your target audience. Similarly, if your font needs to reflect a bank, playful fonts will not build trust, and your readers may not take your brand seriously. For instance, a romantic font like calligraphy or a quirky meme will not reflect your brand if you have a formal charity organization. Most marketers know their brand’s message, but your font choice needs to reflect and represent your brand’s character. Font Choice Reflects Your Brand Character Therefore, choosing the right one with knowledge is critical to your site’s success. Website fonts account for 90% of the design.
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